Humans are visual animals. Most of us process the information we come across through our eyes.
One of the easiest ways to ensure that people store information in their long-term memory is to pair concepts with purposeful visuals. It's important to create imagery and concentrate on visual content.
90% of information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text.
Did you know that visual memory is stored in the same area of the brain that processes emotions. It is called the Medial Temporal Lobe. Our emotions influence our information retention.
Visuals cause a faster and stronger reaction than words. They help users engage with the content.
Images and videos get higher engagement on every unimaginable platform. Your target audience will prefer to choose a video content than 700 words of text. Images that display relevant content are powerful because you can get the information quicker.
An image tells a thousand words.
Our Hot Tip
Be unique with your content create visuals that elicit emotions and make people think. Think outside the box and create visuals that leave a burning trail straight into one's memory.